Innovation with impact

13.00-14.00 Keynote: Women leading innovation
Innovation is the driving force behind progress, but what does it take to lead innovation successfully? In this session, Anca Iordanescu, VP of Engineering at IKEA’s Store of the Future and founder of the Women In Tech Alliance and AI Society, will explore why innovation is crucial in today’s AI-powered world. She will discuss the challenges leaders face when driving technological transformation, key learnings from her experience, and the role of AI in shaping the future of smart cities. Anca will also highlight the importance of diversity in innovation and how women can play a pivotal role in AI-driven advancements.

About the speaker:
Anca Iordanescu, PhD ComputerScience-VP Engineering, Future Stores Technologist| Innovation leader| WomenInTechAlliance|AI Society IKEA Stores of the future
Anca Iordanescu is a leading voice in AI and innovation, with a PhD in Computer Science and a track record of driving digital transformation across industries. As VP of Engineering for IKEA’s Store of the Future, she shapes the future of retail tech. Through her work with the Women In Tech Alliance and AI Society, Anca empowers women in technology, supports AI literacy, and fosters diverse innovation. She is an award-winning leader and sought-after keynote speaker.

14.00-14.20 Fika

14.20-14.30 The City as a Testbed and innovation driver,
Tanja Ståhle, Testbed coordinator, City of Helsingborg

14.30-15.00 “Sh*t, I’m flying!” – The Power of VR Beyond Entertainment
Annika Gustafson, VR-strategist, City of Helsingborg

“Sh*t, I’m flying!” – The Power of VR Beyond Entertainment explores how virtual reality is transforming the lives of people with intellectual disabilities. Through real stories and powerful experiences, this talk highlights how VR is more than just a game—it’s a tool for relaxation, joy, and physical engagement. You’ll discover how cutting-edge technology can break barriers, empower individuals, and create moments of pure freedom. Whether you’re a developer, innovator, or simply curious about the future of immersive tech, this session will change the way you think about VR’s potential.

15.00-15.30 Virtual Pedagogy – A Way to Break the Pattern of School Absence
Filip Sterving, VR pedagog, City of Helsingborg
For the past few years, Filip has been using virtual technology in classrooms to boost engagement and attendance among primary school students – with remarkable results.

15.30-16.00 Energy City 2035 – When Your EV Works from Home, You’re Happy to Bike to Work
Jessica Hård, André Rehnström, Öresundskraft
About: A Presentation on Future Energy Systems in the smart city with Helsingborg as a case

16.00-16.20 Panel discussion and Q&A with speakers