Future Retail Breakfast with Kristina Bäckström from Lunds University

Future Retail Breakfast: Understanding the formation of a new market actor. with Kristina Bäckström

Start your day with networking and insights!

On October 21st, 2025, we’re bringing together e-commerce professionals for a morning of learning and collaboration at Mindpark Fabriken, Helsingborg.

Future Retail Breakfast is a monthly event designed to inspire and connect professionals in retail and e-commerce. Each session begins with a networking breakfast – a great opportunity to meet fellow entrepreneurs, exchange ideas, and discuss the latest trends and innovations. You’re welcome to join just for the breakfast, or stay for the following lecture if you’d like to dive deeper into the topic.

This time, we are welcoming Kristina Bäckström, Associate Professor at Lund University. Kristina will share her research on E-Commerce Managers: Understanding the formation of a new market actor.

Kristina will talk about a current research study on e-commerce managers – their roles, skills, and working conditions.

The study examines, among other things:

• What e-commerce managers actually do
• The skills required for the role
• Their position within companies today

A fascinating opportunity to gain insight into how e-commerce managers work and influence the industry!

Location: Bredgatan 11, Mindpark Fabriken, Helsingborg

Stay and work for the day!
After the session, you’re welcome to stay and work from Mindpark’s coworking space for the rest of the day. A day pass is included in your ticket, giving you access to an inspiring work environment where you can continue networking and put your new insights into action.

This event is a must for e-commerce professionals and managers looking to better understand the evolution of their role, gain fresh perspectives from research, and expand their network. Don’t miss this chance to connect, learn, and grow your business!