An increasing number of people in Sweden are living with anxiety related to their finances. In Helsingborg, 10% of all children grow up with parents who are in debt with the Swedish Enforcement Authority (Kronofogden). Everyday finances aren’t adding up, debts are growing, and many don’t know where to turn for help. At the same time, feelings of guilt and shame are strong, allowing these problems to worsen in silence.
Magdalena Kowalczyk is a graduate in economics, author, and one of Sweden’s most well-known financial experts. She is recognized from the TV show Lyxfällan and the acclaimed podcast series Generation Skuldsatt (Generation Indebted). With many years of experience meeting people in financial crisis, she has a unique understanding of the numbers, the people behind them, and how these problems can be prevented.
To highlight this important challenge and focus on how we can make a difference together, we are now inviting the city’s key stakeholders and politicians to an exclusive lecture with Magdalena Kowalczyk to answer the following questions:
• What does the debt trap look like today – and why is it more dangerous for individuals than ever before?
• What demands does rising debt place on those in power, including municipalities?
• How can we move from words to action?
As part of supporting residents in gaining control over their personal finances, the city of Helsingborg has developed Ekonomicoachen (“The Finance Coach”), an innovation initiative within the city’s budget and debt counseling services. Ekonomicoachen serves as a first point of contact, much like Sweden’s 1177 helpline does for health questions, but in this case, it’s about finances. This event offers a chance to learn more about Ekonomicoachen and how the initiative can benefit the city.
