June 10, 2024

Webinar: Strategic communication that builds relationships and trust

Date and time

June 10, 2024 -

June 10

13:00 -

14:00

Venue:

DIGITAL

Event details

Language:

Welcome to a webinar on 10 June on Strategic communication that builds relationships and trust. The webinar is hosted by Lund University, Centre for Leadership in Public Organisations – CLOO.

Communication is often taken for granted and there is often a lack of understanding of what constitutes value-creating communication. The concept of communicative organisations puts communication at the centre and everyone in the organisation has and takes a communicative responsibility. During the webinar, we will present some of the key findings from the three-year research project Communicative Public Organisations. Some questions we will discuss:

– What is a communicative organisation? What is the value of communication for organisations?
– What is the role of managers, employees and communication in building trust?
– What does digitalisation mean for trust-building communication?

Associate Professor Charlotte Simonsson and Professor Mats Heide from the Department of Strategic Communication will discuss the above themes and what is required to increase employees’ communicative commitment.

Both are active at the research centre CLOO – Centre for Leadership in Public Organisations.

To participate, you need to register.

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Webinar: Strategic communication that builds relationships and trust

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